The greenwashing case against KLM is thought to be the first corporate lawsuit about airlines and net zero — and one of the first cases about carbon offsets.
Environmental groups on Tuesday launched legal action against KLM, saying the Dutch aviation giant is misleading the public over the sustainability of flying.
It is thought to be the first time that the airline industry has been challenged over so-called "greenwashing."
Netherlands-based campaigners Fossielvrij NL, supported by Reclame Fossielvrij and environmental lawyers from ClientEarth, argue that KLM's advertising campaigns and "compensation" schemes violate European consumer law by giving a false impression about the sustainability of its flights and its plans to tackle climate breakdown.
KLM was notified of the lawsuit on the same day as the firm's annual general meeting. The group was not immediately available to comment when contacted by...
English (US) ·