A class action lawsuit was filed in California against Facebook owner Meta, the Dignity Health Medical Foundation and the UCSF Medical Center, alleging that they illegally collected sensitive healthcare data and used it for targeted ads.
According to the lawsuit, Meta and the hospitals did not inform patients about the data collection. The plaintiffs became aware of the data collection after seeing ads targeted for their specific medical condition on Facebook.
The data collection was enabled by Meta Pixel, a piece of code injected in many websites that enables data collection, visitor profiling, and targeted advertising. The lawsuit further claims that Meta Pixel is found in 33 websites of the top 100 hospitals in the country. In seven of the 33 websites, Meta Pixel runs in pass...
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