Bloody Brilliant, a website created by the Welsh government and NHS Wales to provide advice on menstruation and periods, has censored the terms “girls” and “women” from its guidance on periods.
Instead, it is calling them “people who bleed” or “half the population”.
“We are Bloody Brilliant, a source of knowledge, support, information and empowerment for young people who bleed across Wales”, the website states.
“Our aim is to break the taboo around periods by encouraging conversation on one of the most normal, natural topics that half the world’s population experience”.
The website has about six topics related to periods, but does not mention girls or women once...